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A Review of our New Website and Brand image.

 

We took on your feedback when building our new website.

We took on your feedback when building our new website. 12 months on – what do you think?

When Social Circle first started over 10 years ago, we built our brand around fun, friendship and adventure.  However, people and businesses mature and evolve and needs change. So, just over a year ago we launched our slick new website so it provided a clear message of who we are.  We look back on the past twelve months, and let you into our secret plans to make our website better than ever.

Everything Changes (but you).

Members are at the heart of everything we do. Our investment into a new brand and website was largely as a result of honest feedback from our members.  Thank you so much. We wanted to make it even easier to meet new people and connect via sharing quality time together. Social Circle is now better than ever and it is all because of our wonderful members. (No, I am not crying. You are crying.)

So here is how we made your website wishes come true.

Our Enviable Event Calendar.

We know the event calendar is everything.  You wanted more variety, more events and complete clarity on what was included in the membership.  So we gave you exactly that. Social Circle offers over 100 events every month, from cinema nights to walks in the country. We have even made it easier to satisfy that particular craving for a type of event by listing events categories.  The majority of our events are completely free to attend and our colour coded calendar makes it clear if there are any additional charges.

Everything you need to know  in a few clicks.

The old website was full of information, stories and pictures. But what started as a small site grew into a bit of a monster!  So we streamlined everything to make it easier to find your way around.

In this modern age of technology, the website is now the first way new members will connect with us.  We included our story, our philosophy and oodles of testimonials as well as clear links to our taster event.  We are pleased to see this worked, with more new members joining us this year than ever before.

Your Social Life organised on the Go.

In a few short years we have gone from clunky PC’s to organising our life on our chocolate bar phones.  We  streamlined the website so it could be accessed easily on PC, tablet or phone.  Now you can plan your weekend during your commute to work.

Making it easier to connect.

We wanted our website to be more than a piece of marketing, but a way to feel connected to Social Circle hosts and members.  Our blog is now packed full of interesting articles from ‘5 reasons why friends are the best’ to our most popular blog ‘Happily Single or Desperately Seeking Someone.   You can send us a cheeky tweet on Twitter and follow us on Facebook. Feel free to share events with your own friends and let them know how much fun you are having at a weekend.

Our new look.

R.I.P old logo….

The old logo was meant to portray a couple of mates sharing a laugh over a drink.  The last website was intended to invigorate the senses and inspire a sense of fun with bright, primary colours and bold headlines.  However, what worked in the early naughties does not work now. Market research suggested that we were sending out the entirely wrong message. Eek!

We brought in specialists in branding, making it clear that Social Circle is an inclusive and welcoming environment to meet new people.  We cater for a diverse range of interests and care about one another. Our brand needed to reflect the fact our members are intelligent and professional individuals.  We are very happy with the resulting logo and website which is a lot more sophisticated. More importantly, feedback suggests you love it too!

So what does the future hold?

We are continually updating the website.  Some of you have noticed that the events pages are getting a face-lift as well as more testimonials appearing across the site.  We created a fab new join us page to make it even easier to join (if you haven’t already 😉 )

We know you want to connect with your friends within social circle so we are updating the site to make this easier.  So you can expect to see new ways of interacting with other members, including uploading your pictures and discussing the events you are attending. 

We will be adding even more value to your membership by extending our activities to include more UK and European holidays and well as even more activities and events across Manchester and Cheshire. 

But all these changes are down to our lovely Social Circle members. So tell us, friends, what would you like to see in the next 12 months?

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About Stephen Sutherland

I've found my dream job in founding Social Circle. Having met people from across the globe, travelling and experiencing many, many different cultures, I can speak with almost anyone and drum up a conversation in any situation.However, being Scottish probably means I'm also full of waffle. I've always found assisting in the enhancement of people's social lives very rewarding. Two kids also help to keep me grounded.

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